I'm writing this way in advance so even though I'm on holiday by the time you're reading it's something that's going to happen in my immediate future. I said last week that I'm pretty good at promoting things, but not very good at promoting myself. During a 12 minute podcast I promoted Bored Wrestling Fan (catch it on http://www.ustream.tv/channel/bored-wrestling-fan-radio at 2PM EST on Sunday, or subscribe on iTunes) about three times. I just promoted it then. If I mentioned the fact I was an author and had a book out as much as I did those guys, or the other people I promote, I'd probably be pretty cool right now. I'd probably be more well known at least.
It's no major secret that I don't think too highly of myself. This is the main reason I don't promote myself really. I don't like talking myself up because I don't think I can live up to my hype. That's what being confident is. It's about believing you CAN live up to your own hype. Or just not caring if you don't. I've seen super confident people and I've seen people who do believe their own hype. I've done it myself at times but, as I said, never really as far as my own work goes.
When people ask me about my book, and what it's about, my general response is pretty much "Well, it's a book. It's about...stuff." Part of this is because its a collection of short stories but even then, I can be all deep and meaningful and say "Well there are a myriad of different subjects in there, but most of the stories are about life and death. They're about the things we can do on this Earth while we're alive and what we can do to make sure we leave this world a better place. The first story in it is so emotionally powerful it made one reader cry, and another thank me. He thanked me because it made him appreciate his own child more, and the time they would have together. There's even some comedy in there to help break up the emotion and keep things from getting too serious." I can even take the emotional human interest side too by saying "These are more than just stories though. These stories were written when I was at one of the lowest points in my life. I was a mess and I wanted to do something worthwhile and productive. I wanted to prove I have value and I did that with these stories." and people love a self published author sticking it to the large publishing houses.
So as you can see, I know what I should be doing, it's just that I really don't like the idea of doing it for myself. I just need more confidence and the ability to brush off negative feedback and trolls.